Case Study: Abbott achieves faster insights delivery with Market Logic

Abbott - Customer Case Study

Abbott worked with Market Logic to address the challenge of finding and reusing insights across a decentralized global organization. With marketing insights spread across corporate marketing and three business lines, the team needed a faster, more efficient way to search past research, share expertise, and uncover “first-practices” and other opportunities to collaborate.

Market Logic implemented Abbott’s Insights Hub, a global insights platform that centralizes projects, documents, findings, verbatims, and concepts for 85 insights professionals and 500 marketers. The result was a major reduction in time spent searching for answers: tasks that once took up to ten hours over two weeks could now be handled instantly, and 6,000 searches in 12 months represented a potential saving of more than 60,000 hours. Market Logic also helped Abbott improve knowledge sharing, support agency uploads, and lay the groundwork for future insights automation and expanded data sources.

Abbott

Paul Bould

VP Global Marketing Insights & Analytics