Case Study: Visa achieves global insights efficiency and fast ROI with Market Logic Software

Visa Inc. - Customer Case Study

Visa Inc. faced a challenge in transforming its federated insights organization, needing to streamline information-sharing and automate its research management process to accelerate efficiency and eliminate duplicated work. To address this, they partnered with vendor Market Logic Software to implement their platform, the Global Insights Exchange.

The Market Logic solution automated the entire research process and created a central knowledge hub. This resulted in significant efficiency gains and a positive ROI within 12 months, with the platform exceeding all savings targets. A key measurable impact was the ability to deliver answers to complex queries in minutes instead of weeks, fundamentally changing how the insights team operates and provides value.

Visa Inc.

Robert Adams

VP Global Human Insights