Case Study: REWE Group achieves faster, AI-powered knowledge management with Market Logic Software

Using AI to enhance knowledge management at REWE Group

REWE Group, one of Europe's leading grocery and tourism retailers, faced the significant challenge of managing and leveraging its vast ecosystem of consumer and market insights across its 400,000 employees and numerous brands. To address this, the company partnered with Market Logic Software to build a centralized insights and knowledge management platform, known internally as the Knowledge Hub.

Market Logic implemented its AI-powered insights solution, DeepSights™, into the Knowledge Hub to transform how knowledge is utilized. The solution provided instant, sourceable answers to complex business questions, saving employees significant research time and leading to a broader use of the platform. The successful deployment, which followed a thorough testing and grassroots adoption strategy, elevated the strategic role of the insights team and increased reliance on internal knowledge, safeguarding proprietary information.

REWE Group

Marc Röhder

Project Leader