Case Study: Telstra achieves AI-powered insights sharing and faster decision-making with Market Logic Software

Telstra’s - Customer Case Study

Telstra, the largest telecommunications organization in Australia, faced the challenge of its valuable customer insights research being siloed across different functions and servers, making it impossible to find and leverage. This led to wasted time for the insights team and an inability to meet stakeholder expectations. They turned to Market Logic to implement a centralized insights platform to solve this issue.

The solution from Market Logic was an AI-powered platform called "The Insights Hut." This central repository made Telstra's $40 million knowledge asset easily searchable for thousands of employees. The result was the renewed value of old research; a two-year-old, $100,000 report that was previously worthless is now actively used. The platform houses over 1,000 reports and has equipped nearly 300 professionals to find insights and make data-driven decisions, maximizing the return on their strategic research for Market Logic's customer.

Telstra’s

Alex Mihalovich

Manager of CX Research, Analysis and Design