Case Study: Philips democratizes insights and improves decision-making with Market Logic Software

Philips - Customer Case Study

The customer, Philips, faced the challenge of transforming to a digital-first culture and needed its insights function to be more adaptive and agile. The goal was to synthesize vast amounts of disparate data to facilitate fast decision-making and broadcast relevant stories to stakeholders at the right time. To address this, Philips partnered with Market Logic Software.

Philips implemented Market Logic's technology in its Eureka insights platform to democratize knowledge. The solution centralized all research and data into one accessible platform, allowing insights experts to push curated stories to targeted user groups. This resulted in an 81% usage rate from the initial pilot, with high user engagement, return visits, and content shares, successfully driving better decision-making across the organization.

Philips

Fenny Léautier

Head of MI&A