Case Study: Mars Wrigley achieves zero-waste research with Market Logic Software

Mars - Customer Case Study

Mars Wrigley challenged its traditional, siloed insights management process, which led to duplicative work and knowledge loss. Their goal was to democratize access to research and eliminate waste to maximize the value of every research investment. To address this, they partnered with Market Logic to enhance their insights management platform.

Market Logic collaborated closely with Mars Wrigley, using design thinking workshops and iterative prototyping to co-create a new platform named Synapse. The solution featured a vastly improved search experience, a fresh user interface, and faster uploads. Post-launch, the platform led to significant upticks in key usage metrics, consolidating information into a single source of truth and enabling quicker, data-driven decision-making across the organization.

Mars

Jennifer Greene

Account Director