Case Study: L’Oréal empowers 40,000 employees with self-service insights using Market Logic’s One Intelligence

L’Oréal - Customer Case Study

L'Oréal, a global beauty company, faced significant challenges with knowledge silos. Its consumer and market insights were fragmented across more than 60 isolated sources and SharePoints, preventing effective cross-functional sharing and decision-making. To address this, L'Oréal partnered with Market Logic to develop a centralized, democratized insights platform called "One Intelligence."

Market Logic's solution provided the technology for the One Intelligence platform, which centralized all insights and was made accessible to 40,000 employees. The results were immediate, with 14,000 unique users making 80,000 connections to the platform. This empowered employees across the organization with self-service insights, shifted the role of insights teams to more strategic work, and fulfilled a key corporate vision to break down internal silos and foster consumer-centricity.

L’Oréal

Nicolas Hieronimus

Chief Executive Officer