Case Study: Kellogg Company democratizes insights and boosts self-service with Market Logic Software

Kellogg’s democratizes insights with next-gen platform

The Kellogg Company, a major food manufacturer, faced a significant challenge as its valuable consumer insights were trapped in decentralized and siloed systems. This disorganization created a huge resource drain for its insights team, who spent excessive time hunting for information instead of analyzing it. With Market Logic Software's platform, named "Ask Kiri" internally, the company sought to democratize access to this knowledge to support its goal of becoming a truly insights-driven organization.

Market Logic Software provided a next-generation insights platform that centralized all research, subscriptions, and industry sources into a single, easy-to-access hub. This self-service solution allowed stakeholders across the entire company to find answers themselves, drastically reducing the burden on insights experts and fostering a new culture of data-driven decision-making. The measurable impact for Kellogg's was a major behavior change and a huge jump in the platform's average monthly users.

Kellogg Company

Terah Putman

Director of Next Generation Insights