Case Study: Philips achieves faster, more reliable market insights with Market Logic Software's DeepSights

How Philips deployed generative AI across their enterprise consumer insights function and compared our new DeepSights™ solution against ChatGPT, Bing, and existing insights management platforms

Philips, a global health technology company, faced the challenge of efficiently managing its market insights while ensuring the reliability of information, which is critical in its highly regulated industry. Their existing knowledge management systems required unintuitive search logic and were time-consuming, prompting the need for a trustworthy generative AI solution. They partnered with vendor Market Logic Software to pilot their DeepSights™ generative AI assistant.

The solution from Market Logic Software, DeepSights™, was tested against public AI tools and Philips' internal system. It provided verifiable, high-quality answers from a curated knowledge base. The results showed DeepSights™ answered 64% of questions successfully versus 50% for public AI, and it reduced the average time to find an answer from 16.8 minutes to less than one minute, saving an estimated 7.5 hours of research during the test and significantly improving efficiency.

Philips

Tom Mostert

Global MI & A Head of Knowledge Management