Case Study: Mars supercharges market insights with Market Logic Software’s DeepSights

How Mars supercharges market insights with DeepSights

Mars, a global Food & Beverage giant, faced the challenge of democratizing access to its vast and valuable consumer insights across its diverse organization. To centralize its $731 million knowledge asset and enable seamless access for stakeholders from marketing to R&D, Mars partnered with Market Logic Software. Their goal was to foster more informed decision-making by delivering timely and actionable insights.

The solution implemented by Market Logic was the deployment of its generative AI tool, DeepSights, within Mars's existing Synapse knowledge platform. This allowed employees to ask natural language questions and get synthesized answers from internal reports. Since the release of DeepSights, Mars saw a 60% increase in insights engagement and a significant boost in speed-to-insight. The Market Logic solution broke down data silos, advanced the company's "zero waste" initiative for knowledge, and made data-driven decision-making the standard across the enterprise.

Mars