Case Study: Godrej turns data into insights with Market Logic Software

How Godrej dealt with too much data

Godrej Consumer Products was struggling with an overwhelming amount of unconnected data that was not being effectively used for business decisions. Their Consumer and Market Insight (CMI) team faced challenges with manual processes and a lack of cross-departmental knowledge sharing. To address this, they partnered with Market Logic Software to find a solution.

The solution was the deployment of a Market Logic insights platform, branded internally as the CMIR (Consumer and Market Insight Repository). This centralized system organized over 1000 research projects and empowered marketers with an intuitive search. The results were highly successful, with 100% of Godrej marketers using the platform regularly, enabling cross-pollination of ideas across all business lines. Market Logic's solution also helped Godrej change its organizational culture around data and achieve significant operational efficiencies.

Godrej

Saurin Shah

Head of CMI