Case Study: General Mills builds an enterprise insights ecosystem with Market Logic Software

General Mills - Customer Case Study

General Mills, a major food company with a large portfolio of global brands, faced the challenge of managing its vast and decentralized customer intelligence. Their insights were spread across numerous sources and teams, making it difficult to leverage existing research and avoid duplication. To address this, they partnered with Market Logic Software to implement an insights platform.

Market Logic Software's solution, known internally as "the HIVE," created a centralized, one-stop-shop for all insights. The platform integrated primary research, syndicated sources, and news feeds, providing seamless workflows and automated vendor management. This resulted in a $45 million knowledge asset being made accessible, over 2,000 searches by 200 users within two months, and a significant reduction in research duplication across global teams.

General Mills

Sakshi Aggarwal

Head, Global Consumer Insights