Case Study: Fonterra drives action through insights with Market Logic Software

Fonterra - Customer Case Study

Fonterra, a global dairy cooperative, faced the challenge of shifting from a supply-focused operation to a truly consumer-driven company. To help achieve this cultural change, the organization partnered with Market Logic to implement a digital insights platform called the "Insight Farm," designed to better manage and activate its market research and intelligence.

Market Logic's solution provided a centralized workspace for Fonterra to reuse insights, automate research, and share findings across the business. Results were significant, with the platform achieving over 250 users and 2,000 monthly searches within six months. It proved critically valuable during the COVID-19 pandemic, allowing teams to contextualize the crisis, drive decisive action, and identify new opportunities, ultimately saving time and boosting the strategic impact of the insights team.

Fonterra

Tim Opie

Insights and Planning GM