Case Study: Novartis achieves faster, compliant market insights with Market Logic Software’s Sherlock and DeepSights

Empowering Novartis with insights a transformative data solution

Novartis, a global leader in biotechnology and pharmaceuticals, faced challenges with data duplication, governance, and inefficient access to market insights across its disparate SharePoint sites. This lack of a centralized knowledge system risked strategic misalignment and lost opportunities. To address this, Novartis partnered with Market Logic Software to develop their company-wide insights platform, Sherlock.

Market Logic Software implemented Sherlock to create a single source of truth for insights, significantly reducing search times and ensuring compliance. The integration of their AI tool, DeepSights, later enabled rapid, validated answers to queries. The solution achieved a 640% user growth rate, surpassing 7500 unique users, and projected a 56% reduction in primary research spend while saving employees an average of two hours per major research question.

Novartis

Joseph Pisari

Knowledge Management Team Lead