Case Study: Colgate-Palmolive achieves faster, smarter decision-making with Market Logic Software

Colgate Palmolive - Customer Case Study

Colgate-Palmolive faced a significant challenge with its market research and consumer insights becoming lost across local drives and SharePoint folders, leading to duplicate studies and inefficient, guarded knowledge that slowed decision-making. To address this, the company partnered with Market Logic Software to implement a centralized insights platform.

The solution, a platform internally named DIG (Driving Insights Globally), was powered by Market Logic. It provided a single sign-on system, automated knowledge checks to prevent redundant research, and streamlined project management. This resulted in a tenfold increase in users in two years and introduced over 10% in budget savings. The platform now serves as a self-service hub for over $300 million in knowledge assets, enabling faster, smarter decision-making across the global organization.

Colgate Palmolive

Christian Niederauer

Director of Strategic Insights & Consumer Affairs