Case Study: Abbott achieves faster insights delivery with Market Logic Software

Abbott - Customer Case Study

The customer, Abbott Laboratories, a decentralized organization, faced the challenge of needing a cross-divisional source of insights and knowledge to optimize costs and speed to insight. To address this, they partnered with vendor Market Logic Software to implement their marketing insights platform, known within Abbott as the ‘Insights Hub’.

The solution implemented by Market Logic Software provided a central platform that delivered fast access to past research and insights. This resulted in significant efficiency savings, as users could now find answers in an instant rather than spending hours searching. With 6,000 searches conducted in a year, Market Logic Software's platform saved an estimated 60,000 hours of time and effort for the global team of insights professionals and marketers.

Abbott

Paul Bould

VP Global Marketing Insights