Case Study: RE/MAX Southern Shores achieves steady nationwide lead growth and a competitive edge with Market Leader

Staying competitive in a hot market with Market Leader

Mandy Becker, broker-owner of RE/MAX Southern Shores in Myrtle Beach, SC, faced a crowded, seasonal market with over 5,000 local licensees and 400 brokerages competing for a small year‑round population. To recruit and retain agents and generate a steady stream of buyer leads, she turned to Market Leader and its suite of lead‑generation products (including Market Leader websites, Market Leader Leads Direct and other marketing tools).

Using Market Leader, RE/MAX Southern Shores provides every agent with a Market Leader website and many agents use Leads Direct, the Craigslist tool, listing communications and back‑end intelligence to personalize outreach. Market Leader’s solution delivered nationwide leads, helped the brokerage grow to 90 agents across three offices and achieve the highest market share in their MLS, and kept the team productive through market downturns by supplying a consistent pipeline of leads.

RE/MAX Southern Shores

Mandy Becker

RE/MAX Southern Shores