Case Study: Sun City Center real estate agent doubles income and climbs local market rankings with Market Leader

Rising to the top of a niche market with Market Leader

Sun City Center agent Dr. Hugh Allen serves a niche 55+ community and was struggling with lead generation in a small, highly specific local market. After being dissatisfied with a previous website provider, he turned to Market Leader in November 2011 and adopted Market Leader Professional along with Market Leader Leads Direct and JustListed.com to better reach online home-seekers in Sun City Center.

Market Leader delivered a combined website and lead-purchase solution that let Dr. Allen build a disciplined pipeline, track lead intent, and contact every prospect. Using Market Leader’s tools he doubled his income in the first year, expects about a 50% increase the following year, closed multiple online-sourced clients, and moved to 17th of 108 agents locally—positioning him to reach the top 10.

Sun City Center

Hugh Allen

Prudential Real Estate