Case Study: EXIT King Realty achieves rapid growth — 115 new agents and 50–70 monthly closings with Market Leader

Recruiting and retention success, powered by Market Leader

EXIT King Realty, led by Steve Forbes in Sarasota, needed to scale recruiting and retention without sacrificing sales velocity in a competitive market. They partnered with Market Leader, using the Market Leader Business Suite and add-ons like HouseValues.com and JustListed.com to provide each agent with an MLS-integrated website, email campaigns, marketing tools and starter lead programs.

Market Leader’s solution—individual agent websites, 60-day lead boosts, ongoing training, and back-end business intelligence—was instituted across the brokerage. The impact: 115 new agents in 26 months, steady hiring of 3–4 new agents monthly, 50–70 closed deals per month, 28–35 leads for new agents in their first 60 days, 50% of new agents putting deals under contract within 60 days, and 40–50% of the firm’s sales attributable to Market Leader.

EXIT King Realty

Steve Forbes

Broker/Owner