Case Study: ABQ Real Estate Group achieves 1,600+ leads and 80% of its business with Market Leader

Planning for long term success with Market Leader

ABQ Real Estate Group faced the challenge of quickly ramping up a newly joined agent’s business after a layoff, needing effective lead generation, seller leads, and a way to manage and convert contacts. They turned to Market Leader, adopting Market Leader Professional and add-ons like Leads Direct and HouseValues.com, and taking advantage of Market Leader’s training webinars to get up to speed fast.

Market Leader implemented an integrated solution of lead generation, exclusive HouseValues.com zip-code leads, a streamlined contact management system, and automated triggered email campaigns, plus hands-on training. The results were measurable: over 1,600 leads in the first eight months, about 30 seller leads per month from HouseValues.com, and roughly 80% of the year’s business attributed to Market Leader’s tools and services.