Case Study: Keller Williams Realty multiplies leads 10x and builds a $23M brokerage with Market Leader Business Suite

Keller Williams Realty - Customer Case Study

Keller Williams Realty broker J. Michael Manley rebuilt his career after losing his foreclosure management business and hitting a low point in 2009. To accelerate growth he adopted Market Leader’s Business Suite to drive online lead generation and systematic follow-up for his Greenville, SC brokerage.

Using Market Leader’s Business Suite and its follow-up tools, Manley scaled lead volume from roughly 30–45 per month to as many as 150–300, grew his team to 13 (including 7 agents), and closed 85 transactions in 2012—about 60% of which were generated from his Market Leader website. The business reported $15 million under contract or closed and was on track as a $23 million‑a‑year (2013 projected) brokerage.

Keller Williams Realty

J Michael Manley

Mega Agent and BOLD Coach