Case Study: EXIT Real Estate North achieves 94% sales growth and massive agent ROI with Market Leader Business Suite

EXIT Real Estate North - Customer Case Study

EXIT Real Estate North, led by managing broker Don Guderjohn in Spokane, Washington, launched during the market downturn and needed a high-ROI, low-risk way to grow with tight budgets. After hearing about Market Leader, Don signed up for Market Leader’s Business Suite and Leads Direct and began seeing results almost immediately, closing a Market Leader-generated deal within two weeks.

Market Leader delivered guaranteed online leads and CRM tools while EXIT implemented shared costs and agent accountability ($200/month plus $150 per closed Business Suite lead). The program drove major gains—EXIT was up 94% over three years and 78% year-over-year, the average agent added six to 12 closings per year with roughly a 1,300% ROI, and top agent Barbara Frye posted a 3,109% ROI (paid $7,200 and grossed $231,057). Market Leader’s solution scaled agent productivity and produced a clear, measurable impact on the brokerage’s closings.

EXIT Real Estate North

Don Guderjohn

Broker Owner