Case Study: iRealtyProperties achieves agent success and reliable leads with Market Leader

Ensuring agent success with Market Leader

iRealtyProperties, led by owner David Klier and broker Michelle Chauvin in Henderson, Nevada, faced a collapsing Las Vegas market and worried buyers, and needed a buyer-centric way to generate leads and keep agents from leaving. They invested in Market Leader—including Market Leader Business Suite and Leads Direct—when other brokerages were cutting back.

Market Leader delivered a broker dashboard for accountability, automated “set it and forget it” marketing campaigns to re-engage past clients, and guaranteed leads via Leads Direct, while David supplemented with 350–400 Craigslist/Backpage ads daily. The results: iRealtyProperties expanded to two teams, a previously struggling agent went from under two closings a year to 12 in her first year using Market Leader, and newsletters generated numerous return calls, leading the brokerage to require Business Suite for all new agents.

iRealtyProperties

David Klier