Case Study: Century 21 Real Estate Center achieves sustained lead engagement and increased conversions with Market Leader

Creating a Lasting Lead Engagement Strategy

Century 21 Real Estate Center agent Brad Thomsen in Lynnwood, WA faced the twin challenges of rebuilding business after the recession and turning online interest into real clients. When CENTURY 21 partnered with Market Leader, Brad adopted the CENTURY 21 Business Builder and Market Leader Pro systems to ramp up lead generation across his website, social media, paid sources and Craigslist.

Using Market Leader’s tools, Brad began generating hundreds of leads monthly (often 3–5 Craigslist registrations per day) and uncovered 1,200 untapped contacts in his database, then shifted focus to engagement — sending listing alerts, the Market Insider newsletter and twice‑monthly Market Leader Pro marketing pieces. That move reduced his target to a manageable 125–150 leads a month, produced international inquiries (one prospect from Hong Kong viewed 34 homes) and delivered a dramatic increase in lead conversion rates, strengthening his long‑term pipeline.

Century 21 Real Estate Center

Brad Thomsen

Century 21 Real Estate Center