Case Study: CENTURY 21 Wright & Assoc., Inc. builds a 300-person recruiting pipeline and grows its agent roster with Market Leader Pro (Market Leader)

Century 21 Wright & Assoc., Inc. - Customer Case Study

Century 21 Wright & Assoc., Inc., a 30‑year CENTURY 21 brokerage in Beaverton, Oregon led by Keith and Carol Wright, faced the challenge of growing its agent roster and managing a large recruiting pipeline while improving agent adoption of lead-generation tools. They selected Market Leader and its Market Leader Pro add‑ons to CENTURY 21 Business Builder® to track and nurture prospective agents and client leads.

Using Market Leader Pro the brokerage maintains a recruiting pipeline of about 300 prospects, runs drip campaigns, newsletters, videos and training, and helps agents send monthly marketing so they can focus on face‑to‑face business. With Market Leader’s tools and webinars they’ve grown to more than 50 agents—adding 12 in the last year—improved agent engagement and adoption, and streamlined marketing and recruitment efforts.

Century 21 Wright & Assoc., Inc.

Carol Wright

Owner/Broker