Market Leader
17 Case Studies
A Market Leader Case Study
Century 21 Elite Realty agent Pablo Lopez struggled for years to generate consistent online leads despite training, professional websites, and other tools. After joining Market Leader and adopting Market Leader Pro—the premium add-on to CENTURY 21 Business Builder®—he set out to get his online lead generation program to finally "take off."
Market Leader implemented an integrated Pro CRM, mobile access, and the Million Dollar Pipeline Program, plus automated drip campaigns, listing alerts and lead segmentation to prioritize follow-up. The results were dramatic: Pablo grew from a couple dozen leads to 560 year-to-date, was managing more than 12 listings by July (with a goal of 16–20), and doubled his business in the first seven months compared to the prior year—showing clear measurable impact from Market Leader.
Pablo Lopez
Century 21 Elite Realty