Case Study: Berkshire Hathaway HomeServices California Properties achieves a consistent, lead-driven pipeline and top 1% agent performance with Market Leader

Berkshire Hathaway HomeServices California Properties - Customer Case Study

Coleen Brennan of Berkshire Hathaway HomeServices California Properties is a veteran Newport Beach agent whose challenge was generating and managing a steady, efficient pipeline of buyers and sellers without spending 7–9 hours a day drumming up leads. To scale her business and focus on service over sales, she turned to the Market Leader system — including Market Leader’s Leads Direct and HouseValues.com — to capture, organize and prioritize online leads alongside referrals.

Market Leader provided a streamlined back-end and brokerage-aligned website that shows real-time visitor activity, tracks search history, automates drip campaigns, and supplies exclusive purchased leads. As a result Coleen cut lead‑generation work to just a few hours a day, attributes 40% of her business to the Market Leader system, and rose into the top 1% of agents in the Berkshire Hathaway HomeServices network while generating more referrals and consistent transactions.

Berkshire Hathaway HomeServices California Properties

Coleen Brennan

Berkshire Hathaway HomeServices California Properties