Case Study: Surterre Properties achieves major online lead growth and time savings with Market Leader

A long-term partnership Online and saving time with Market Leader

Surterre Properties’ lead agent Staci Dancey faced the rising prominence of the Internet, a cross‑state move into Newport Beach, and a shift to a buyer‑driven market that made her previous cold‑calling approach inefficient. As a long‑time Market Leader customer, she adopted Market Leader Professional and Market Leader’s lead‑generation services (HouseValues.com, JustListed.com, RealEstate.com, Market Leader Leads Direct) to build a local buyer and seller pipeline quickly.

Market Leader delivered exclusive online leads, a contact management system and automated follow‑up tools that streamlined Staci’s work: she received as many as ~150 HouseValues.com leads a month, converted a listing that closed just over $5M, and has closed more than $24M in sales year‑to‑date. Staci reports that about 90% of her business this year came from Internet leads driven primarily by Market Leader, enabling measurable growth and the ability to work a four‑day week while remaining a top producer.

Surterre Properties

Staci Dancey

Surterre Properties