Case Study: Sofitel The Palm achieves faster negotiations and streamlined procurement with Market Dojo

Sofitel The Palm - Customer Case Study

Sofitel The Palm, a 5-star resort on Palm Jumeirah, Dubai, needed a faster, more transparent procurement process to maintain quality and consistency while negotiating competitive supplier prices. The hotel’s procurement team, led by Yasir Taj, adopted Market Dojo’s e-sourcing platform—including its reverse auction capability—to streamline sourcing and reduce time spent on calls and manual negotiations.

Market Dojo’s platform enabled Sofitel The Palm to contact many vendors efficiently and use reverse auctions to cut negotiation times from days to just a few hours, while improving transparency and supplier relationships. The team reported time savings, stronger supplier engagement, excellent training and out-of-hours support, and a 10/10 satisfaction rating, even recommending Market Dojo across ACCOR and the GCC.

Sofitel The Palm

Yasir Taj

Procurement Manager