Regina Maria - Customer Case Study

A Market Dojo Case Study

Case study about Regina Maria working with Market Dojo.

Regina Maria

Manuel Cancenski

Acquisition Manager, Technical & Logistics

Regina Maria is the largest private health network in Romania. They conducted an auction with Market Dojo that exceeded 3 million euros. The auction was aimed at establishing acquisition prices of raw materials (especially drugs) over the next 3 years. The use of the Market Dojo eAuction tool was recommended by TotalSoft, an international management consulting firm that Regina Maria hired in 2012 to improve the company’s performance and reduce operational costs. By implementing a tool dedicated to conducting negotiations with suppliers, it helped the company streamline the process and maximize the results. It also offered Regina Maria the possibility to ensure a direct and transparent competition for all suppliers. Aside from the savings obtained, Regina Maria also managed to run the negotiation process in only one hour, while the preparations for entire project had been completed in just two weeks.


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