Case Study: Phones4U achieves an eSourcing Centre of Excellence and rapid adoption with Market Dojo

Phones4u - Customer Case Study

Phones4u, led by procurement veteran Sandip Modi, needed to scale eSourcing across the business without burdening Category Managers or wasting licences. They chose Market Dojo as their eSourcing provider for its on‑demand, affordable pricing, easy‑to‑use platform and hands‑on support to run online negotiation events.

Market Dojo helped Phones4u set up an eSourcing Centre of Excellence staffed by dedicated eSourcing Managers who ran events on the Market Dojo platform while Category Managers focused on strategy and implementation. The result was rapid adoption — within months all Category Managers were feeding projects into the tool, a single eSourcing Manager could handle over a dozen full‑scale events per month, costs were reduced by avoiding many unused licences, and Category Managers soon wanted to run events themselves with the eSourcing team in support.

Phones4u