Case Study: Al Naboodah achieves 15–20% cost savings and greater procurement transparency with Market Dojo

Al Naboodah - Customer Case Study

Al Naboodah, a UAE family‑owned group employing over 15,000 people across 15 businesses, needed to modernise a slow, manual procurement process that relied on emails, spreadsheets and long‑standing supplier relationships. Seeking faster turnaround and cost savings, the group’s Head of Strategy and Project Management identified Market Dojo’s web‑based eSourcing/eAuction solution as a fit after a successful proof of concept.

Market Dojo implemented a hosted eSourcing platform, ran POCs and provided training for Al Naboodah’s teams and suppliers, enabling reverse auctions for spare parts, automotive equipment and office supplies. The Market Dojo solution delivered greater procurement transparency and exceeded expectations—delivering average cost savings of 15–20% and a strong ROI—while Al Naboodah continues working with Market Dojo to expand eSourcing across more categories.

Al Naboodah

Pankaj Khadje

Head of Strategy and Project Management