AB Elekronik - Customer Case Study

AB Elektronik is firmly established in the quality automotive sector, satisfying the demanding requirements of German and other OEMs, and building strong relationships in that sector. A strategic division within the TT electronics Group, AB Elektronik is recognised around the world for delivering ‘best in class’ sensor solutions to some of the toughest problems. AB Elektronik has a proud pedigree and an exciting future. AB Elektronik approached Market Dojo to run a competitive reverse auction for over £5m of plastic injection moulding component supply and tooling, split into 4 defined work packages. The supplier selection was to be based on the total value of cost, service and quality. The auction was run very successfully by the purchasing team, resulting in several hundred bids and a great saving. The team hopes to run more e-auctions in the future to build on this success.