Case Study: Hull streamlines Jira bug reporting with Marker.io

How Hull got everyone on the team to report actionable product issues into Jira

Hull, a Paris-based SaaS company with 50+ employees, struggled to scale its product issue reporting as the team grew and moved from Trello and Slack to Jira as its source of truth. The challenge was getting everyone—especially non-technical teammates—to report actionable bugs and feedback in a way that fit the company’s evolving QA and UAT workflow.

Marker.io helped Hull streamline this process by letting QA, product, and company-wide users capture issues directly into Jira with screenshots, annotations, and technical context like page URL, browser, OS, and screen size. As a result, Hull improved bug reporting and QA efficiency, and Romain Dardour said Marker.io made “QA & UAT so easy,” noting that it became a critical part of the team’s workflow.

Hull

Romain Dardour

Co-Founder and Head of Product