Case Study: Tradify launches into Australia and India with The Mark Agency

Tradify launches into 2 new markets with The Mark Agency

The Mark Agency was engaged by Tradify, a trading platform, to launch cricket star Travis Head as their new brand ambassador. The challenge was to successfully introduce him in two key but culturally distinct cricket markets, Australia and India, and to connect his sporting identity to the platform in a way that felt authentic and relevant, rather than just raising awareness.

The Mark Agency developed a campaign strategy centered on Travis Head's composure under pressure, a quality that directly mirrored the benefits of Tradify's service. They produced a hero brand film and a suite of social-first digital assets, efficiently creating over 16 videos and 60 photos within a tight 6-hour shoot window. This solution successfully launched the ambassador into two new markets, generating over 500,000 organic impressions and achieving Tradify's target for new accounts.

Tradify