Case Study: Trade-Up boosts productivity and leads with The Mark Agency’s Up-Family brand and digital solution

Trade-Up boosts website traffic and leads with The Mark Agency

The Mark Agency was engaged by Trade-Up, a local software company, to develop a new brand for its suite of data-informed construction applications. The challenge was to create an umbrella brand to house these new productivity and automation tools targeted at subcontractors, builders, and site workers.

The solution from The Mark Agency was the creation of the Up-Family brand, which included a new brandmark, the brand essence "Verified Success," and a simple, user-friendly web interface. An integrated digital campaign utilizing targeted social media and Google ads was implemented to drive awareness. The Mark Agency also built an automated EDM campaign to nurture leads. As a result, the campaign led to a significant increase in website traffic and new leads for Trade-Up.

Trade-Up