Case Study: HIIT Republic builds bold brand awareness with The Mark Agency

HIIT Republic launches with The Mark Agency and grows to 10+ locations

The Mark Agency was engaged by VIVA Leisure to brand and launch HIIT Republic, a new high intensity interval training gym concept. The challenge was to create a bold brand identity and successfully activate it to shake up the fitness industry and attract members.

The Mark Agency designed the HIIT Republic brandmark to capture energy and boldness. They activated the brand through a coordinated media launch event, digital and radio advertising, and the creation of social media channels on Facebook and Instagram to build mass awareness. As a result, HIIT Republic expanded to over 10 locations and became a key brand within VIVA Leisure's national portfolio.

HIIT Republic