Case Study: City Renewal Authority drives Wintervention 2021 attendance and digital engagement with The Mark Agency

City Renewal Authority drives 8,500+ visitors to Wintervention 2021 with The Mark Agency

The Mark Agency was engaged by the City Renewal Authority to support the return of the Wintervention festival following a COVID-19 hiatus. The challenge was to successfully relaunch this beloved open-air ice rink and market event in Canberra's city centre and drive public engagement after a year-long absence.

The Mark Agency implemented a comprehensive solution that included a communication strategy, social media management, digital advertising, and the creation of a B2B social toolkit. Despite a mask mandate being introduced during the event, Wintervention 2021 saw record traffic with over 8,500 visitors. The campaign drove almost 13,000 unique website visitors, over 416,000 ad impressions, and nearly 10,000 clicks on Facebook ads.

City Renewal Authority