Case Study: Major Hospitality Company achieves deeper customer loyalty with Maritz Motivation

Major Hospitality Company - Customer Case Study

Maritz Motivation helped a major hospitality company rethink its loyalty program. The customer wanted to move beyond a transactional points-and-redemptions model that could be easily copied by competitors, and instead build stronger emotional connections, increase brand awareness, and attract new customers.

To do this, Maritz Motivation created a more experiential loyalty platform with exciting redemption options such as ticket packages for sporting events, concerts, cooking classes, and vacations, plus a bid-based auction experience. Using behavioral science principles like memory-making and novelty, the program encouraged deeper engagement and shareable moments, delivering measurable results of 87%, 86%, and 83% across key success metrics.