Case Study: Major Airline Company achieves 11% rewards redemption increase with Maritz Motivation

Major Airline Company - Customer Case Study

Major Airline Company partnered with Maritz Motivation to strengthen loyalty beyond flight transactions. The airline wanted to do more than fill seats through its branded credit card rewards program; it needed a better way to connect with cardholders and encourage them to redeem points for non-cash rewards that added value outside the airport.

Maritz Motivation created a holiday-themed messaging campaign using behavioral science, including perspective-taking, simplicity, and novelty, to make rewards more relevant and engaging. By featuring gift-tag-style digital messages and curated rewards suggestions, the campaign increased rewards redemption by 11% and boosted engagement by 26%, helping Major Airline Company build a stronger relationship with loyal customers.