Case Study: Global Healthcare Company boosts new hire engagement with Maritz Motivation

Global Healthcare Company - Customer Case Study

Global Healthcare Company worked with Maritz Motivation to help new hires better understand the company culture and how they fit into it. Although the organization already had a recognition program that connected employees to company values, new employees often needed time to engage with it and see how they could contribute.

Maritz Motivation used a series of strategic emails backed by behavioral science, focusing on shared identity and simplicity to encourage new hires to recognize coworkers’ accomplishments and participate in the recognition platform. The campaign drove a 22% overall increase in website visits after the email was sent, and visits among new hires who had not previously visited the site rose by 38%.