Case Study: Global Healthcare Company boosts recognition by 275% with Maritz Motivation

Global Healthcare Company - Customer Case Study

Global Healthcare Company worked with Maritz Motivation to boost morale after a period of significant organizational change. With employees worried about job insecurity, the company wanted to encourage more thank-you messages and peer recognition while building a culture where colleagues felt valued and understood.

Maritz Motivation used behavioral-science-based messaging, including perspective-taking, simplicity, shared identity, and emotional intensity, to create targeted emails that drove participation in the existing recognition program. The campaign led to a 275% increase in recognition activity, helping Global Healthcare Company strengthen engagement, morale, and a more positive workplace culture.