Case Study: Fortune 500 Financial Services Company boosts program traffic and spending with Maritz Motivation

Fortune 500 Financial Services Company - Customer Case Study

Maritz Motivation helped a Fortune 500 Financial Services Company improve awareness and participation in its loyalty program. The company needed a better way to engage members in a crowded marketplace, as its standard program emails were not resonating across customer segments or driving the desired attention and action.

Using targeted communications powered by data and behavioral science, Maritz Motivation created segmented emails with simple messaging, strong visuals, relevant rewards, and progress-focused follow-up messages. The approach led to a 138% increase in program traffic, with customers earning points for transactions using their credit cards 35% more and driving a 43% increase in dollar volume, while customers earning points for fuel, groceries, and services used their cards 92% more and drove a 46% increase in dollar volume.