Case Study: Financial Service Company boosts redemption by 12% with Maritz Motivation

Financial Service Company - Customer Case Study

Maritz Motivation worked with a Financial Service Company that had a loyalty program with weak customer engagement. Although the company was sending broad program emails promoting various rewards, the messages were not resonating with participants or driving enough reward redemptions.

Maritz Motivation used data science and behavioral science to segment customers by demographics and points balance into Silver, Gold, and Platinum groups, then created targeted “Home Office” reward campaigns with personalized messaging and display banners. The approach increased participant engagement by 5% and drove a 12% lift in overall redemption, with visits to the Home Office category surging dramatically across several reward types.