Visit Hattiesburg - Customer Case Study

For Visit Hattiesburg’s COVID-19 Recovery campaign, a concept was developed around the idea that Hattiesburg was now safe and “open.” Important Hattiesburg hospitality assets were featured in different areas of the city (e.g. music shops, restaurants, parks, bike paths, zoo, etc.) with round objects at different locations morphing into an animated “O” that then spelled out the word “Open” (for example, a record spinning at Tbone’s morphed into the “O”, the target at Alley Cats Axe Throwing morphed into the “O”, the wheel of a bicycle on Longleaf Trace, etc.).