Maris, West & Baker
25 Case Studies
Visit Cleveland - Customer Case Study
A Maris, West & Baker Case Study
Case study about Visit Cleveland working with Maris, West & Baker.
When MWB was tapped to partner with Visit Cleveland for their COVID-19 Tourism Recovery efforts, it was determined the most effective course of action would be to focus on aligning decision drivers with target segments: Cleveland is perfect for younger couples and “girls trips” interested in quick getaways and long weekends. What motivates these trips? Eating, drinking, shopping, and localized entertainment; all aspects which are strongly represented in Cleveland.