Vicksburg - Customer Case Study

MWB developed a two-pronged campaign approach for Visit Vicksburg. First, MWB played off the organization’s established “Key to the South” brand positioning to produce a series of video assets focusing on Vicksburg’s hospitality assets that aligned well with COVID-19-0related travel trends and concerns. Rather than focusing exclusively on attractions and assets themselves, our strategy was to convey activity and lifestyle segments enjoying these applicable assets. The branded video assets focused on positioning Vicksburg as a great place for a “couples getaway” (dining, bed and breakfasts, etc.), outdoor activities (on-river, cycling, walking trails, dog-friendly locations, etc), and nightlife (dining, craft beer, sports book, etc.).