Grenada - Customer Case Study

Taking a little different track than with some other DMO’s campaigns, MWB developed a character- driven, humorous campaign, positioning Grenada as the destination with “the most distance to social distance.” The “hero” of the campaign is a lovable and friendly park ranger who makes it his mission to help visitors “unplug” and enjoy the outdoors. The town actually debuted the video at their annual Holiday Open House event in November.