Case Study: NYU Tandon School of Engineering rises in the rankings with Marino

NYU Tandon rises 30 places in engineering rankings with Marino

The NYU Tandon School of Engineering faced the challenge of establishing a significant brand identity after several name changes. To rise in academic rankings, the school needed to increase its exposure and clearly communicate its key initiatives. They engaged the public relations firm Marino for strategic media relations and digital strategy services.

Marino implemented a comprehensive solution that secured over 130 media placements and cultivated a clear identity for the school by highlighting its research and key milestones. This strategy, integrated with a targeted digital campaign, resulted in 580 million media impressions and helped NYU Tandon leap 30 places in the U.S. News and World Report graduate school rankings over a decade.

NYU Tandon School of Engineering