Case Study: JFK International Air Terminal achieves stronger brand awareness and engagement with Marino PR

JFK International Air Terminal drives 1+ billion impressions with Marino

The customer, JFK International Air Terminal, faced the challenge of transforming its terminal from a mere transit point into an enjoyable part of the passenger journey. To build an emotional connection and increase traffic, they partnered with vendor Marino for a long-term public relations and creative campaign strategy.

Marino developed a customized campaign focusing on the terminal's people through series like "Women of T4" and "Humans of T4" to forge human connections. This solution successfully generated over 1 billion total impressions, increased brand awareness and engagement, and assisted with two major terminal expansions.

JFK International Air Terminal